marketr

Tidy Calculation of Marketing Metrics Plus Quick Analysis

CRAN Package

Facilitates tidy calculation of popular quantitative marketing metrics. It also includes functions for doing analysis that will help marketers and data analysts better understand the drivers and/or trends of these metrics. These metrics include Customer Experience Index https://go.forrester.com/analytics/cx-index/ and Net Promoter Score https://www.netpromoter.com/know/.

  • Version0.0.2
  • R versionunknown
  • LicenseCC0
  • Needs compilation?No
  • Last release12/18/2020

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  • Imports4 packages
  • Suggests3 packages