ELMSO
Implementation of the Efficient Large-Scale Online Display Advertising Algorithm
An implementation of the algorithm described in "Efficient Large-Scale Internet Media Selection Optimization for Online Display Advertising" by Paulson, Luo, and James (Journal of Marketing Research 2018; see URL below for journal text/citation and http://faculty.marshall.usc.edu/gareth-james/Research/ELMSO.pdf for a full-text version of the paper). The algorithm here is designed to allocate budget across a set of online advertising opportunities using a coordinate-descent approach, but it can be used in any resource-allocation problem with a matrix of visitation (in the case of the paper, website page-views) and channels (in the paper, websites). The package contains allocation functions both in the presence of bidding, when allocation is dependent on channel-specific cost curves, and when advertising costs are fixed at each channel.
- Version1.0.1
- R version≥ 3.4.0
- LicenseGPL-3
- Needs compilation?No
- Journal of Marketing Research 2018
- Last release01/18/2020
Documentation
Team
Courtney Paulson
Lan Luo
Show author detailsRolesContributorGareth James
Show author detailsRolesContributor
Insights
Last 30 days
This package has been downloaded 139 times in the last 30 days. More than a random curiosity, but not quite a blockbuster. Still, it's gaining traction! The following heatmap shows the distribution of downloads per day. Yesterday, it was downloaded 8 times.
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Last 365 days
This package has been downloaded 1,714 times in the last 365 days. Now we’re talking! This work is officially 'heard of in academic circles', just like those wild research papers on synthetic bananas. The day with the most downloads was Sep 11, 2024 with 22 downloads.
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