Robyn
Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing Science
Semi-Automated Marketing Mix Modeling (MMM) aiming to reduce human bias by means of ridge regression and evolutionary algorithms, enables actionable decision making providing a budget allocation and diminishing returns curves and allows ground-truth calibration to account for causation.
- Version3.11.1
- R version≥ 4.0.0
- LicenseMIT
- LicenseLICENSE
- Needs compilation?No
- Last release06/27/2024
Documentation
Team
Bernardo Lares
Gufeng Zhou
Show author detailsRolesAuthorLeonel Sentana
Show author detailsRolesAuthorIgor Skokan
Show author detailsRolesAuthorMeta Platforms, Inc.
Show author detailsRolesCopyright holder, fnd
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- Imports17 packages