CRAN/E | Robyn

Robyn

Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing Science

Installation

About

Semi-Automated Marketing Mix Modeling (MMM) aiming to reduce human bias by means of ridge regression and evolutionary algorithms, enables actionable decision making providing a budget allocation and diminishing returns curves and allows ground-truth calibration to account for causation.

github.com/facebookexperimental/Robyn
facebookexperimental.github.io/Robyn/
Bug report File report

Key Metrics

Version 3.10.3
R ≥ 4.0.0
Published 2023-05-17 399 days ago
Needs compilation? no
License MIT
License File
CRAN checks Robyn results

Downloads

Yesterday 140 0%
Last 7 days 717 -24%
Last 30 days 3.163 +2%
Last 90 days 8.779 +41%
Last 365 days 29.118 +27%

Maintainer

Maintainer

Bernardo Lares

Authors

Gufeng Zhou

aut

Leonel Sentana

aut

Igor Skokan

aut

Bernardo Lares

cre / aut

Meta Platforms
Inc.

cph / fnd

Material

README
Reference manual
Package source

macOS

r-release

arm64

r-oldrel

arm64

r-release

x86_64

r-oldrel

x86_64

Windows

r-devel

x86_64

r-release

x86_64

r-oldrel

x86_64

Old Sources

Robyn archive

Depends

R ≥ 4.0.0

Imports

doParallel
doRNG
dplyr
foreach
ggplot2
ggridges
glmnet
jsonlite
lares
lubridate
minpack.lm
nloptr
patchwork
prophet
reticulate
stringr
tidyr

Suggests

shiny