gains

Lift (Gains) Tables and Charts

CRAN Package

Constructs gains tables and lift charts for prediction algorithms. Gains tables and lift charts are commonly used in direct marketing applications. The method is described in Drozdenko and Drake (2002), "Optimal Database Marketing", Chapter 11.

  • Version1.2
  • R versionunknown
  • LicenseGPL-3
  • Needs compilation?No
  • Last release09/12/2017

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